The importance of a website for today’s business is crucial. Research shows 87% of consumers do their product research online. While creating a new website for business, your principal concern would be choosing a web designer who is up to the job. When 48% of consumers refer to website design as the No. 1 authenticity factor, the payoff is high. That’s why you should know how to choose a web design agency to achieve your goals.
Difference Between Web Design and Web Development
A web designer is responsible for the look and feel of a website, while a web developer manipulates the applications and functionality of the site. The web design covers,
- Website graphic design;
- Interface design;
- Authoring, including standardized code and proprietary software;
- User experience design;
- Search Engine Optimization.
A web developer can extend from generating a single static page of straight text to complex web-based internet applications, electronic commerce, and social network services.
A “web design agency” manages the outer form, a “web development agency” manages the inner parts.
Web Desing Agency or Web Development Agency?
None. If you’re looking for a one-stop-shop for your design and development needs, you should hire a web design company that has a team for both (e.g. This web design site). This way, your website will be developed as it will be designed and will provide your users with the best experience.
How to Choose A Web Desing Agency?
Choosing a web design agency is a long process. You have to do a lot of hard work to ensure that you don’t waste your money. But if you follow these steps perfectly then all of your hard work will pay you off with a big amount of revenue. Let’s see what to do to choose a perfect web design agency for your business:
1. Identify Your Website Needs & Goals
Before you start researching for web design agencies, you need to identify what your website will do and the characteristics it MUST have. Remember that your website is a business and marketing medium – not just a lovely design.
The things your website may have/do:
- Produce leads for your business;
- Sync with your CRM, like Salesforce, HubSpot, or any other major CRM software;
- Blend with your marketing automation tool, like Pardot, Marketo, or HubSpot;
- Connect with your email marketing platform, like Constant Contact, MailChimp, or Emma;
- Receive payments or donations, including subscription-based payments/donations;
- Enable users to fill out forms on-site and submit;
- User-favorable navigation, content with proper SEO, and conversion-optimized pages;
- Ecommerce functionality;
- Online forms that are secure (and HIPPA compliant if you’re in the healthcare industry);
- An SSL certificate and HTTPs protocol;
A catalog of your goals & needs will help you & the web design company to ensure your site is customized.
2. Research Web Design Agencies on Various Platforms
To find the right web design agency for you, you have to research a lot of web design agencies online.
Often, the web design agencies work with a crew of experts or an algorithm to accurately judge the skills, courage, reliability, and pricing of an agency. Also, they do give you a great idea about the state of the enterprise and who’s in it.
After creating the list of agencies, you can start to examine them.
3. Evaluate all of the Web Design Agency’s Website
The most valuable step while finding a web design agency is evaluating its website.
Every sincere web design agency should have an excellent website for themselves. That doesn’t mean their site needs to be exactly like the one you are looking for yourself. Each company has different requirements, and their websites have diverse functionalities. But that does mean you should find all the facts you want within several clicks of the agency’s homepage.
Also, you should check the agency’s site for load times, high-resolution images, engaging graphics, and even videos. These factors aren’t essential for an agency’s website, but it shows that they understand customer needs.
Lastly, every agency should also have testimonials from earlier clients with the client’s name and URL, which gives you further insight into their capabilities. You can also use review sites like Yelp, Google, and even Facebook to get a lot of insight into the behavior, professionalism, and overall reliability of a web design agency.
4. Contact Each Web Design Agency Directly
Now that you have the shortlist of agencies, you should contact them directly with straightforward questions.
The best agencies will talk about building your website from scratch. In most cases, they’ll want to create your company a custom-made website.
However, an agency should ask you about what you expect, what you want, what your goals are, and more. A sincere web design agency intends to understand each of its clients fully to deliver the most reliable results possible.
A sincere web design agency will reply to your inquiries gently, professionally, and reasonably. They’ll give honest explanations and explain any unfamiliar terms that come up.
If you talk to a web design agency that talks around you in circles with vague, jargon-heavy terms, ponder using another agency. Once you’ve examined your agencies by talking directly to them, you’re ready to make a choice. While making a choice, consider these as the criterion:
- They Listen to Your Ideas
You’re an expert in your industry. You know the best about what you’re selling, and how you have to present it to your buyers. If a web design company doesn’t listen to your opinions, then you probably should reject them. Their designer needs to put your views into action, not build their pet project.
- They Have Their Own Ideas
You may know your business, but your website needs to be designed by someone who can bring exciting ideas to the table. If a web designer is a yes-man, then you aren’t getting your money’s worth.
- They Have a Marketing Department
Remember, you need something more than an eye-catching website. If a web design agency has designers, developers, and marketers, you can be sure that the product will be more than just an attractive paperweight.
- They can Design with CMS in Mind
A Content Management System (CMS) is essential for a website. You surely don’t want to call the developer every other day with another request to update your site. Every web design agency is familiar with the most reliable content management systems (WordPress, Drupal, Magento). However, in the worst-case scenario, if your designer suggests a static HTML website, leave him because he is not from this decade.
- They Know Responsive Design
According to Google, Responsive Design is the best way to design a website. A web design agency needs to be well-versed in responsive design & create a separate mobile website. While 51.92 percent of global website traffic comes from mobile devices, a mobile site is essential for businesses. The right designer will take you there.
- They Have Longevity
A sincere web design agency’s ability is its longevity. An experienced design company had to change and adapt to the many new trends of the internet & they are more likely to be around next year to support your unique website.
- Their Designers Know Conversion
A designer must know more than making something pretty. A sincere web design agency has a team of designers who knows conversion. They will know the perfect layout, navigation, and calls to action. An “if-it-looks-good-they’ll-convert” philosophy doesn’t work in today’s world.
- They Have Experience in More Than One Industry
You might think if your web design company only do websites for a particular industry, then they must know all about that industry. Possibly, but it also indicates that you’re most likely going to end up with a website that’s a twin of the other seventy-five websites they did this year. A web design company that operates with many different types of industries is more likely to create a unique website. A unique website means more & more audience.
- They’ve Worked at Both the Local and National Levels
Whether you’re a national brand or a local business, your web design agency should know about both. If your web design agency has only worked with local brands, then there’s a good chance your new website won’t get big success. The designer needs to know more audiences to stand out. If a designer can think both big and small, your chances are higher to achieve the business goals.
- They Keep Up with Modern Design Trends
You will surely never want a new website design that would’ve been popular last decade. A web designer requires to follow up with the latest technology and modern design trends. Consumers are much more likely to buy from a business if their website looks modern. Good design companies follow what’s trending in their websites. A web designer should be familiar with parallax scrolling, flat design, responsiveness, and dozens of other methods and components. However, modern & proven styles should maintain a balance between them.
- They prioritize user experience
Your website should be aesthetically charming, enlightening, compelling & functional. Remember, user experience should work as the base for your web design agency’s works.
Experienced agencies will take a smart approach to choose colors, determining space, picking fonts, etc. Website first impressions are 94% design-related. Consider these examples:
- Adding infinite scrolling lowered Time.com’s bounce rate by 15%.
- ESPN.com experienced a 35% jump in revenue after incorporating community feedback into their design.
- Bing’s revenue increased by $80 million for choosing a specific shade of blue led.
Research shows that by 2020, 45% of all e-commerce will happen on mobile devices. So making your site easy to use on mobile is the key to provide your potential consumers a good user experience.
Ask your potential web design agency how they’ll ensure that your new website will be as user-friendly as possible. If they seem thrilled about it, then you can bet they’ll reflect while creating your new website.
- They approach website content as “Content is King”
They say in the SEO industry that “Content is King,” and this statement proves itself with each Google update. Creating website content used to be simple but not anymore. Now, it’s much complex and tricky. So as you consider your shortlist of agencies, look for one that shows you a strategic, rational approach to how content works for your website’s progress. Have a look through team members, too. A sincere web design agency should have a copywriter on staff minimum who will work with you to craft literary gold.
- They’re Not Dirt Cheap
Your website is the most valuable thing in your business. You can not afford to cut corners here. If you want a website that’s going to work for your business, you have to invest in it. A great website will cause a high return on investment. An imperfect website will result in the opposite.
- They test before launching
Testing is one of the important parts of developing a website. It highlights the gaps in functionality and user experience. Good web design agencies should test each function of your website multiple times on at least the 4 main browsers (Chrome, Firefox, Safari, and Edge/Internet Explorer), and test both the desktop and mobile versions from Apple, Windows, and Google devices.
Now, you got the desired one. You are just a step away from success.
The perfect web design will never appear magically. You have to hunt it down and remember without knowing all the details about how to choose a web design agency that may cause you a fortune. But when you get the right designer, your hard work will pay off. So, choosing a web design agency is a lengthy process, but this process will make sure that you followed an impactful one. Money well used. Above all, trust your gut. Never undervalue the importance of “clicking” with a design team, and don’t proceed with a working relationship that will leave you feeling anxious about your investment.