How to Hire A Copywriter
Do you have one major marketing campaign on hand? Do you need to break into a new target market? Is your content not achieving results?
Looks like you need a Clear Brand Voice as the stakes for success are high.
In 2019, businesses expenditure on digital advertising was worth $333.25 billion, and they wrote more than 4 million blog posts every day and sent 81.56 million emails per second.
You need a COPYWRITER fitting for your type of work and with a decent skill set. Not sure about how to hire a copywriter?
I will walk you down the path to hire the best copywriter as per your demand. So, let’s begin…
Who is a Copywriter?
A copywriter creates a distinct and compelling copy or sales copy to sell products and/or educate and engage consumers. They increase brand awareness, scribe blog posts, product descriptions, email blasts, banner advertising, e-newsletters, white papers, PSAs, articles for social media platforms, and vice versa.
In other words, the person who does all the writing chores for you and your marketing campaign.
What Does a Copywriter Do?
When you start a business, it is always about profit, not charity. It needs to be a sales-worthy business to maximize profit, and that requires customer targeted marketing. Because if you promote your product with generalized content, it will hardly influence the actual consumers.
Now, If you are asking, “HOW TO DO THAT?”
That is confidential.
If you are asking, “WHO CAN DO THAT?”.
“WHAT HAPPENS NEXT?”
Finally, “AM I SURE ABOUT THAT?”
No one can defeat a copywriter when it comes to convincing a reader through written content.
The Want effect
Customers do not buy stuff because they NEED it. They purchase anything because they WANT it.
And this “WANT” effect is created by copywriters.
Who hires a Copywriter?
Agencies that have nothing but copywriters for the evident interest of advertising and marketing hire copywriters. Car dealerships, department stores, internet websites, and so many more companies need the assistance of copywriting because they have to have the advertisements to maximize their profit.
These might be for a new set of phrasing for their websites or writing the product descriptions for the new items they are adding to their online stock or print catalog. Alternatively, it could be a regular or ongoing commission for blog posts, customer newsletters, or email campaigns.
Copywriter Required Skills
No formal qualifications are needed. However, they do require some fundamental skills, and then they are good to go. Remember that it is a very crucial point of “ HOW TO HIRE A COPYWRITER”.
- A high level of English language skills is necessary for a copy with the correct sentence structure, punctuation, spelling, and so on. Comprehensive lexical resources are essential for a sturdy headline.
- They understand how to proofread and edit their copy by themselves. Each copy needs to be error-free and compatible as per your requirements before being sent to you.
- Persuasive copy demands curious minds to write about it. A copywriter will always try to discover more about the product features, advantages, and freakish selling points. They will develop new outlooks to address the campaign from their inquisitive perspective and knowledge.
- Once a wise man said, “Research, Research, Research”. Grasping excellent research skills by using the internet will make the cooking copy process more agile and more apparent.
- Finally, they will hear you out utilizing their Great Listening Skills to find the best angle to write your copy.
Want to know more about copywriting? Check out this article of ours to find out more about copywriting itself.
Now that you know how a copywriter looks like,
Let’s hire a copywriter………
Step-1: Ask for samples
The samples are an excellent way to perceive what a copywriter can do and how someone can transform another business will help you understand how adequately a writer can change yours. Although, if they are freshers in the field or unable to provide one, then jump to Step-3.
Step-2: Check their resumes and portfolios to make sure they have the required ones
Those required skills are the basics needed for every type of copywriter, and while hiring one, you do not fancy to have a person without the basics. This easy step is for you to make sure that the copywriter does know about what they are performing.
Step-3: Evaluation Test
Just take a test by telling them to make a copy for you. It will show you their,
- writing skills
- handling the pressure skills
- copywriting skills
- suitability for your campaign
- research skills
Dan Lok, the establisher of Closers.com, admits that a good copy is 80% research and 20% writing. Be sure to have that in mind all the time.
Note: If you intend to find someone rigorously to handle email campaigns, there is no need to have them write product specifications or a homepage banner. You will get a better insight into their skillset by concentrating on precise tasks you will need to be done by a hired copywriter.
Step-4: Ninja Technique
Provide evaluation on their test to see,
- how they can alter their writing according to your suggestions
- their ability to execute proper tasks
- how they respond to constructive feedback.
Note: Copywriters are excellent at writing, so do not ask a writer about Conversion Rates or anything else analytical.
Now your content will be created by someone who is a professional writer.
Let’s see what you will get by these steps,
- Professional writers who can turn around content more quickly as they are focused on writing only
- Avoiding Opportunity Cost by hiring a copywriting, and now you can give more time to your business
- An Objective Writer who can avoid the pitfall and focus on creating results-oriented content
- Success, Sales, and a fabulous business
- Save some time for yourself and your family
A great copywriter is key to achieve expected success. Every business in the world is focusing on content marketing more and more. A great copywriter, editor, and collaborator is even better.
Wait there’s more……
Depending on your business, you don’t always have to hire an in-house copywriter. It is smarter to hire a freelance, remote copywriter for your business sometimes.
Now the question is where to look for the best copywriters. I am attaching the direct link to the best 6 freelance copywriters’ sites for your sustenance.
- Freelance Writers Den
Professional copywriters for hire practice and learn each day to make sure that their talents are on par. An excellent piece of copy should possess the capability to trigger emotional responses in your prospects, so what better method to sell merchandise than to scribe about concerns customers face every day. Remembering these will always help you in the long run.
How Much Do you have to pay a Copywriter
It depends on each copywriter’s strategy and how they use their written words. If you search on the internet, you will find some small gigs that pay $5, $10, or at most $50 per article or $0.06 per word.
However, there is a diverse range of writing services and levels of expertise when it comes to copywriting careers.
If a copywriter is leaning towards content writing, they earn an average of $49,000 a year, whereas a junior copywriter makes $51,000 a year.
The clear winner for both writers and employers is to pay by the project instead of word count. Why?
Because the task leads to the padding that bores readers on over skimming details. Therefore, it is not salutary for a good working relationship, and it will be a low-quality finished product.
Let’s hear from the best copywriters about Copywriting Principles
Eugene Schwartz (1927 – 1995) was one of the highest-paid copywriters in the 1950s and 1960s who worked only 3 hours a day.
“I write with my ears.”
~ Eugene Schwartz
According to Schwartz, he did not compose his ads. First, he listened to a product owner about the features, competitors, target audiences to learn more and more about a product. After all the listening, the copy almost wrote itself.
Joe Sugarman is the guy who sold a $240,000 airplane in a single mail-order ad.
“When people perceive general statements as puffery or typical advertising babble, those statements are at best discounted or accepted with some doubt. By contrast, statements with specific facts can generate strong credibility.”
~ Joe Sugarman
People have become more cautious of puffery and twaddle, so now it is essential to incorporate facts in your writing.
David Ogilvy (1911 – 1990) is the father of British advertising who started his career by writing a guidance manual for marketing stoves for his colleagues.
“The consumer isn’t a moron. She is your wife.”
~ David Ogilvy
A copy will fail if it does not serve its purpose, and it appears robotic or patronizing. Always bear in mind that your reader is not a moron just because they have not bought your product yet.
These are other priceless details about how to hire a copywriter. These thoughts in a copywriter may harm your business. So, look out for the perfect ones.
Copywriting is a skill that must be studied and sharpened, even by smart writers. Anyone can never write words that will sell your services and goods. A copywriter’s job is to compose the very first point of communication connecting a customer and your business. Following these steps of the “HOW TO HIRE A COPYWRITER” guide will ultimately result in profit. It’s worth the money and effort!
Still not sure where to look to find the most reliable copywriting services? Check out this one for satisfactory service with some spectacular content.